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2022 Idaho Republican Primary Zoldak Research Poll Breakdown: Governor’s Race

By • January 2, 2022

This post will contain a breakdown of the Zoldak Research 2022 Republican Primary Poll Idaho Dispatch had conducted.

The poll’s total number of respondents was 575 “Likely” Republican Primary voters. The poll was conducted from December 20 through December 21 with a 4.1% +/- margin of error.

Candidates listed in the poll are Brad Little (Incumbent), Janice McGeachin, Ammon Bundy, Ed Humphreys, Steve Bradshaw, and Cody Usabel.

While details of the Zoldak Poll are broken down in the rest of the article below, Idaho Dispatch Editor Greg Pruett interviewed Sue Zoldak to cover the poll results and ask questions about the polling methodology itself. You can view that video here:

According to Zoldak Researches’ poll, 62.5% of respondents said Idaho is on the right track, while 24.8% said Idaho is on the wrong track, and 12.6% responded: “Don’t Know.”

Overall, Little is leading (58.8%) when all candidates are combined with McGeachin (17.7%) coming in second place, Bundy (5.5%) in third place, Humphreys (2.4%) in fourth place, Bradshaw (0.9%) in fifth place, and Usabel in sixth place (0.4%).

Idaho Dispatch also asked Zoldak Research to compare some of the candidates in how they fared in a head-to-head matchup with Little. McGeachin performed the best among the challengers.

Little came in at 64.4%, McGeachin at 24.1%, and 11.5% were “Undecided.”

With Bundy and Little head-to-head, Little came in at 70.2%, Bundy at 15.2%, and 14.7% were “Undecided.”

When matched against Little, Humphreys got 11%, Little was at 65.2%, and 23.8% were “Undecided.”

Finally, when Little and Steve Bradshaw are head-to-head, Little is at 63.6% of the vote, Bradshaw at 10% of the vote, and 26.4% were “Undecided.”

When comparing which candidates were the most well-known to the least well-known, Little is the most well-known candidate, with less than 1% of respondents saying they did not know who he was. On the other hand, Usabel was the least-known candidate at 56.9%, Bradshaw at 46.5%, Humphreys at 44.2%, Bundy at 12.1%, and McGeachin at 10.3%.

In addition to how well-known a candidate was, Zoldak Research also whether respondents had a favorable or unfavorable view of the candidate. Here are the results Zoldak Research found:

Little: Very Favorable – 42.6%, Somewhat Favorable – 26.2%, Neutral – 11.8%, Somewhat Unfavorable – 8.1%, Very Unfavorable – 10.6%

McGeachin: Very Favorable – 14.2%, Somewhat Favorable – 14.9%, Neutral – 20.4%, Somewhat Unfavorable – 8%, Very Unfavorable – 32.3%

Bundy: Very Favorable – 6.3%, Somewhat Favorable – 9.1%, Neutral – 21.7%, Somewhat Unfavorable – 42.6%, Very Unfavorable – 12.1%

Humphreys: Very Favorable – 3.4%, Somewhat Favorable – 4.7%, Neutral – 36%, Somewhat Unfavorable – 4.5%, Very Unfavorable – 7.3%

Bradshaw: Very Favorable – 3%, Somewhat Favorable – 6.1%, Neutral – 34.6%, Somewhat Unfavorable – 2.7%, Very Unfavorable – 7.1%

Usabel: Very Favorable – 0/9%, Somewhat Favorable – 2.9%, Neutral – 30.3%, Somewhat Unfavorable – 3.6%, Very Unfavorable – 5.4%

Out of the respondents who participated in the poll, all were at least “Somewhat Likely” to vote in the Republican Primary in 2022. However, 88% said they were “Extremely Likely” to vote in the Primary. If the respondent indicated that they would not participate or were unlikely to participate, the call was terminated.

From the 575 respondents, 73% said they identify as Republicans, 19.3% said they identify as “Independent,” 5.5% said they identify as “Something Else,” and 2.1% said they identify as Democrat.

Some individuals may ask why Democrats or those not identifying as “Republican” had their responses counted. While the Republican Primary is “Closed” to outside parties, there are individuals who are Democrat and Independent that register as Republican for the Primary. As a result, the polling must reflect the “reality” on who votes in the Primary, according to Sue Zoldak from Zoldak Research.

Finally, Zoldak Research asked respondents to identify what their political ideology was. Here were the results:

Very Conservative: 46.9% – Somewhat Conservative: 30.8% – Moderate: 19% – Somewhat Liberal: 2.3% – Very Liberal: 1%

Other questions regarding age, income, education, and gender were also asked of the respondents.

For those looking for more information on the candidates listed, you can visit our article here which lists candidates’ social media, website, and other information.

If you were looking to see the results of the Lt. Governor’s question from this poll, you can click the link here.


Tags: 2022 Republican Primary, Ammon Bundy, Brad Little, Cody Usabel, Ed Humphreys, Janice McGeachin, Priscilla Giddings, Scott Bedke, Steve Bradshaw, Zoldak Research